The Ribbons & Bows: Packaging
I'm not going to go into too much detail about how they're delivered (unless you want me to - then comment below). They're both delivered in a way where you don't have to worry about coolness or cross-contamination and are delivered nicely.
But HelloFresh wins all the awards when it comes to organization. Each meal comes in their own recyclable bag. When it's time to cook, its as easy as grabbing a bag, opening it up, and removing what I need.
Blue Apron, on the other hand, puts everything in one big bag that definitely keeps everything cool, BUT only the smaller items are packaged by meal. I had to look at the recipe cards to know which meal uses the bok choy and which meal uses the kale.
To be fair, this is TOTALLY A FIRST WORLD PROBLEM, but the ease of grabbing one bag and knowing everything is already there is just way nicer. Basically, depending on your own personal level of OCD and/or laziness, you might prefer one company over the other. For me, it's HelloFresh.
The Process: Cooking
I LOVE how they send these cute, high-quality cards for us to look at while we cook! Of the two companies, though, I liked HelloFresh's better. Their cards are so happy and easy to read. I actually felt mildly intimidated by Blue Apron's cards - they just seemed way more serious. As an added bonus, HelloFresh has a "cooking mode" in their app that's pretty nice, even though I prefer the cards.
Again, HelloFresh just fits my life right now.
The Yummy Levels: Meal Taste & Selection
Both companies really have some fantastic meals. I've already cooked a couple new things in the brief time I've tried them (who knew salmon was so easy to cook??? well, a lot of people apparently, but NOT ME.) Still, HelloFresh had more choices that I wanted to try than Blue Apron did. It was actually hard to narrow it down to three. They all looked light but filling, as well as mostly healthy alternatives.
I had the opposite problem with Blue Apron. I couldn't pick which two I was willing to try that also fit my current lifestyle health choices - they all seemed just a little carb-heavy and not quite as fresh and light. I do believe you can adjust your meal choice options, but I didn't even have to do that with HelloFresh.
So HelloFresh, again, wins for me.