Being 100% You - Your (Not So) Secret Superpower

Want to hear some good news? The creative industry is fairly easy to get into!

The bad news? The creative industry is fairly easy to get into.

What’s the difference? If you’re talented, put a lot of time and research into building a business and a product, there is a chance you’ll go out into the world and actually succeed. You’ve got skill, talent, drive, and you’ve used it all to your advantage. You were smart with the little money you had and invested wisely, it worked, and here you are, making a living.

Sadly, there are others with similar skills that might take the same path you did… have the same drive… might even come up with similar ideas. Before long they’re charging the same prices, and you’re feeling like it’s so unfair!

Well, I'm about to reveal a HUGE secret. Are you ready for this? Because it’s really, really big. Seriously, hold on to something.

You are one of a kind, and only you can do you.
 

 
Being 100% You - Your Secret Superpower
 

Whaaaaat. I know, it’s crazy. But that really is the big secret. That fact that you are the only one who can be yourself singlehandedly makes you amazing and puts you ahead. It’s your leg up in your personal life, and in your business. Which means you’ve got to take full advantage of this and create a personal brand that encompasses your heart and who YOU are.

Branding is extremely important for small businesses. If you’re not sure what a brand is, it’s essentially how people see you and how your business makes them feel. Whether you’re an aspiring blogger, photographer, youtuber - they all require a certain level of branding consistency to build trust, and loyal followers. Too many small business owners do this way later in the game. They have a separate instagram feed for their personal things, their website is a-type and professional, and then they struggle. They’re just not finding the right people to work with and aren’t making the right connections. Without realizing it, they’ve become their own obstacle.

Being who you are, owning the parts of you that make you unique, and then making them a part of your business, is a wonderful way to fix those hangups. Social media is about being social (*mind blown*). Don’t make the mistake of thinking your business has to be separate. Don’t compare yourself to the competition and wonder why they’re doing better than you are. Instead, tap into your hidden superpower, and start putting yourself out there. They should see more than just your professional side. Let them see just how much you love to buy shoes, show off your epic mug collection, and admit to the masses that you are a terrible cook. Show them how it makes your work different, and you better.

Imagine you had two coffee shops in town. At one, they know you by name, can start on your order the moment you walk in the door, and you are on a first name basis with everyone there. At the other, none of those things apply, but maybe their coffee is better. Maybe. Which coffee shop do you go back to over and over again? Is it the one filled with people you know and like?

Make your business, your brand, like THAT coffee shop. Become relatable and people will love you for it.

Building a personal brand and being entirely yourself? Pretty much the coolest superpower ever. Just kidding.  It’s actual flying. Or walking through walls. Maybe invisibility… Okay, correction. It’s the coolest superpower you can ACTUALLY have.

Now go do you.


Need help figuring out how to be more authentic and real in your business?

I can help!

Book a 1-hour consultation with me and I'll help you work out the building blocks that help you understand and rock your brand!


Should You Auto-Share Your Social Media Content?

Have you ever scrolled through a twitter feed that is filled with posts that look like this?

I posted a new photo to Facebook fb.me/annoyinglinkhere

I posted a new photo to Facebook fb.me/annoyinglinkhere

Funny statement that i said over on facebook that was super hilarious and got lots of engagement but gets cut off in... fb.me/annoyinglinkhere

I posted a new photo to Facebook fb.me/annoyinglinkhere

I bet you are just DYING to follow that person... 

Or what about that Facebook business page that is full of low quality Instagram images? I SO UNDERSTAND the convenience of auto sharing social media content, but I think there are three really good reasons to avoid this!

 Why I Rarely Auto-Share Social Media Content | Silver Feather Studios, branding photographer, nc

ideal image quality is different per platform

The optimal image size for Instagram is vastly different than for Facebook. The image will be of less quality - if this is a professional image, is this how you want to best promote it? And if you also auto-shared an Instagram picture to Twitter, all they probably saw was a link, which they'd have to click on to see. Again I ask, is this really how you want your followers to interact with you?

If you really want to post one image on multiple platforms, take the time to make sure that image is optimized for each. That includes text, tags, and hashtags.

Not all followers are created equal

Your followers on Facebook don't interact or necessarily care about the same things as your followers on Instagram. And if someone is following you on multiple platforms, do they really want to see the same photograph 2 or 3 times in a 10 minute window? If you're posting on Instagram, auto-sharing it to Facebook, then reposting it to your personal page, that's a lot to anyone who is connected to you on multiple platforms. Overabundance of sharing in too short of window can lead to unfollows or lack of engagement - the opposite effect we want!

Optimal times may vary.

My peak times on Instagram aren't the same as my peak times on Facebook. Pinterest has an entirely different suggestion for optimum engagement, and Twitter is a beast in and of itself. If you phone it in with half of those platforms, you're not going to grow on any of them.

  Why I Rarely Auto-Share Social Media Content | Silver Feather Studios, branding photographer, nc

So does that you mean NEVER EVER AUTO-SHARE EVER?! No, not necessarily. There are occasional exceptions - sometimes I share an image from Instagram to FB/Twitter. But I often try to post the image first, THEN hit the share button, so I can adjust the text to make sense and remove any tags that won't work on another platform.

So what do you need to do now?

First off, turn off those auto-posts. Hop into to your Twitter settings and disconnect the Facebook app. When you post on Instagram, don't just click the share buttons.

Better yet, sign up for awesome apps like Buffer, CoSchedule, or Plano.ly. Take 30 minutes at the beginning of your day to plan out your tweets and posts for each platform. Buffer works great for Twitter, Facebook, & Google Plus, CoSchedule works great for promoting your blog posts, and Plano.ly is great for scheduling for Instagram.

Thirty minutes of planning for optimum time and engagement can benefit you far longer than last minute auto-posts and will keep all of your followers excited to read whatever you post!

what is your biggest social media struggle? Tell me in the comments below!