There is a big difference between product photography and lifestyle marketing photography. One is absolutely perfect for your Etsy page or your shopping cart system, but lifestyle marketing should be about the experience.How does it look when its being used? How does it affect your life or the atmosphere of a location?
A couple good friends of mine embarked on a new business venture last summer - a furniture and design business called Nic + Es. They were the winners of my giveaway when I first launched and i was very excited to take on their projects. Nick and Sam have created some beautiful pieces of furniture that are lovely to photograph in and of themselves. But when displayed in their beautiful living room, I knew exactly the style and vibe of their space and who it would appeal to. I had a great time photographing these pieces and I can't wait to see what they make next!!