I remember when Snapchat first came out. I was fairly confident that it was just a way to send an endless amount of selfies to your friends that only lasted a few seconds. All the kids were probably using it to misbehave, and I just couldn't get on board with using an app while I chase kids off my lawn. And in those moment, I was a 90 year old woman.
And then... a friend of mine showed me how she used it. She also told me about a podcast that featured two girls who LOVED snapchat and were actually interesting to watch. I followed them for the previously mentioned .5 seconds and I. Was. Hooked.
Here I am, Miss "put your personality into your business so people hire you for YOU," and I was missing one of the EASIEST, most seamless ways to share a inside/behind-the-scenes look on you and your business. Now, I'm kicking myself because I've been missing out, but it's quickly become one of my favorite platforms.
no pressure to be perfect
This applies on many different levels. The first being, Snapchat stories only last 24 hours. They remind me of what Instagram was supposed to be in the early days - instant snaps of what's happening right this minute. I don't feel the pressure to be perfectly styled, or have a totally clean desk. I can just share what's happening right now, whether I'm walking, working, eating, or whatever. And the fact that it disappears means I can try new strategies, or share new things literally every day without having this running record (like when you change your Instagram strategy and spend days agonizing over whether you should delete old photos).
Also, I can even get away with the no makeup due to the fact that there is this amazing filter that adds light in all the right places! Which is nice to have when I don't have the desire to get all gussied up before I walk from my bedroom to my home office...
not about competition
Did you know that there is such a thing as a "Snapchat Score"? There is! It combines the snaps you've sent and received with a bunch of other things. And guess what? I have no idea what mine is right now, or what anyone else's is. I mean, i'm pretty sure I can see it on some profiles, but it's not in your face, and there's no need to really go looking for it. I can't tell you how many followers or views my friends have. Snapchat is not about that. Which means it's a stress-free platform where you can be genuine, without having to try and worry about competing with someone else's platform.
With all the other platforms that have us stressing about analytics and followers, it's nice to have just this one that is about being yourself.
brilliant way to be YOU.
Everything I built my business on has been around the goal of being as genuinely me as possible in order to help me find clients that really connect. Snapchat IS LITERALLY PERFECT FOR THIS. I get Snapchats from brides all the time (current, past, future) and it's been a fun way to connect beyond Facebook. A month or so ago, in a spirit of gratefulness, I sent a thank you for being awesome snap to every bride I had on Snapchat. It was informal but it was honest, and it's exactly the kind of relationship I want with them.
And, of course, Snapchat is ideal for "behind the scenes" clips, or "what your desk looks like" clips or just general "this is what I'm doing right now" clips. Letting people see a slightly less filtered version of yourself (or an overdramatically filtered version of yourself!) is a really fun way to connect.
There's no room for negativity on ANY social platform. Don't use it to badmouth clients or vent about vendors, or people. People will remember that long after your Snapchat has expired, and that's never the impression you want to leave. Be real, be honest, be happy!
I have no doubt that Snapchat will be something I can (and will) use often in the foreseeable future. I can't wait to share blog posts, random tips for my fellow creatives and brides, and of course, an inside look on whatever obsession i'm hooked on at any given time, because we ALL know that's how I roll.
If you're on Snapchat, leave your handles below or download my snap code above to follow me! I promise to follow you back and/or send you random funny faces. :*