You know that feeling when..
...you read a book for the first time, and you meet an entirely new character?
You spend the whole book inside their heads, seeing their mistakes, their triumphs, and their overall attitude.
By the end, you most certainly feel something for this person you've basically just imagined in your brain.
You feel like you know them, you wish they existed, you want to be their friend.
OR, you really don't like them, and maybe, kinda, sort of wish they hadn't made it to the end.
But either way you FEEL something.
Wouldn't it be cool if we could create that same connection with our clients?
That feeling like they KNOW us. They get us. They want to be our friend.
They like the same things we like and they want to go to the same restaurants we go to.
That's why a brand needs a little professionalism fused with just the right amount of authenticity and real life.
It changes the narrative of your brand from just a business to a business with a voice.